Aviation & Business Advisory
Turning strategy into measurable results. I have built what others advise.
Deep expertise across aviation, payments, and business transformation — delivered by someone who's actually built what others just advise on.
Operational excellence and strategic transformation for carriers of all sizes.
Optimize payment flows, reduce costs, and improve conversion rates.
Fractional CFO services and business intelligence for scaling companies.
Data as a Product — turnkey analytics solutions built on proven aviation expertise.
If you can't measure it, you can't manage and improve it.
Before you climb a mountain, you start with a vision of the summit. I help you see clearly where you're going.
Strategy is the bridge between where you are and where you want to be. I build that bridge with you.
Every engagement focused on reducing costs or increasing revenue — delivering measurable profitability impact.
Expert perspectives on data strategy, AI adoption, and digital transformation.
20+ years in aviation, finance, and strategy. I act as a strategic partner and problem solver, helping leadership teams measure what matters, manage with clarity, and achieve lasting results.
Founder & Strategic Advisor
I've built airlines. I've taken a company from zero to Nasdaq. I co-founded PLAY Airlines and built everything from scratch — finance, operations, data architecture — all the way to listing. That's the experience I bring to every engagement.
My experience spans senior leadership roles at three airlines — 12 years at Air Atlanta Icelandic, 3+ years at WOW air, and most recently co-founding PLAY Airlines.
Former member of IATA's steering committee for airline cost management and benchmarking, I bring international best practices to every engagement — always tailored to your specific challenges.
Ready to build solutions that deliver real ROI? Let's talk.
210 Garðabær, Iceland
Serving clients worldwide
Whether you're an airline looking to optimize operations, a business needing payment strategy expertise, or an SME seeking fractional CFO support — let's discuss how I can help.